As an MLM business, if you don’t have people interested in your products or services, before long, you won’t have a business. You draw people in through lead generation and for that, you may need a downline builder network.

You keep growing your business through lead generation. If you don’t have the skills, the knowledge or technique to know how to generate leads and add to your downline, then you aren’t going to make it if that’s what you’re relying on. Thankfully, there are programs available to help you and to train you and to bring in the leads you have to have.

One thing you need to understand about MLM is that leads become downlines, your downline become leads. Both are woven together. Without an ongoing supply of leads, you can’t build a downline big enough to support your business.

Unlike years ago, word of mouth advertising just isn’t good enough anymore to build an MLM business. Neither is begging your family and friends to help you out by joining your endeavor.

But to get leads (and turn them into that downline) you have to let people know about your business. Which equals advertising somehow. Advertising is expensive if you don’t know the best way to do it. Putting up a website and hoping people will arrive in droves is a nice dream, but it’s not reality.

You have to know how to get prospects to your site and once they’re there, how to make the conversion. This is where a downline builder network enters the picture and takes you from an MLM marketer to a prosperous MLM marketer.

By having a downline builder, you’ll have a way to advertise that will draw prospects to you. By shopping around and choosing the downline builder with the best features, you can find one that will even help you build your prospecting (or lead generating) list. Why is that important? From that list, you can grow a downline.

Any marketer will tell you that the downline – the main support system of your business – is one of the hardest parts about being in MLM. It doesn’t matter who you are or how popular you are, when you first get into MLM, you start out like everyone else – with zero people in your downline.

Going from zero to a five hundred in your downline rapidly isn’t going to happen without the assistance of a downline builder. Just like a ball of snow gathers more snow and grows as you roll it downhill, so a downline builder gathers and grows the business by helping create a downline.